A RICHER LENS (ARL) is a one year old privately held entertainment company with operations in the UK, UAE and in India. ARL conceptualizes, develops and produces content for film for two distinct markets - India and the World.

ARL works in partnership with people and organizations to create entertainment content. To accomplish our mission, we produce and acquire content that meet the highest standards of communication and cultural expression within a specified budget and a specific timeline.

AVANTIKA HARI

Born in India, brought up in the Middle East and educated in the US and UK, Avantika Hari won the Commonwealth VIsion Award in 2006 for her short film “Hat Day”.

A Dean’s Merit scholar, she graduated with a double major in Digital Arts and Economics from Stetson University Florida in 2002. She then managed her own multimedia consulting firm while studying Creative Writing and Filmmaking at Stanford University in California.

Avantika has created content for a variety of media, including a 60 episode series for radio about a newly married couple called “Sahil and Suchitra”, an interactive web based art project called “Dream for a Moment: Create Utopia”, corporate videos for some of Dubai’s biggest companies and a variety of video art pieces. She writes on her blog about her film and about the independent filmmaking process. Land Gold Women is her first feature film. Avantika wrote the story of LGW, while doing her MA in Filmmaking at the London Film School in 2004. Her education and upbringing in different parts of the globe helped tremendously in crafting a story that weighed both Eastern and Western sensibilities.

VIVEK AGRAWAL

Vivek Agrawal has been associated with the Indian Film Industry for over fifteen years in various capacities - Production Assistant, Production Manager, Line Producer, Executive Producer, Assistant Cameraman, 1st AD, Associate Director, Casting Director, Visual Effects Director, Post Production Supervisor, Producer and Director.

He started his career in 1994 with Flicks Motion Picture Company. Over the next three years he worked on over 200 commercials in various capacities in production and direction. During this period he worked on a few music videos and a 90 minute docu-drama ‘Mamuliram,’ as a 2nd AD under Rakeysh
Omprakash Mehra (Aks, Rang De Basanti, Delhi-6).

He then joined Ashok Mehta, India’s leading Director of Photography (Bandit Queen, 36 Chowringhee Lane, Making of Mahatma) and started producing Ad-Films under his company Ashok Mehta Visuals Pvt Ltd. He produced over 100 commercials over the next 6 years and also produced the film Moksha – The Salvation, directed by Ashok Mehta, under his banner. The Film went on to win 2 National Awards.

He has worked under various capacities as Visual Effects Director, Post Production Supervisor and Line Producer on numerous feature films like Gaja Gamini, Aakhen, Chalte Chalte, Mehbooba, Dr Ambedkar and Hum Kissi Se Kam Nahin and God Tussi Great Ho.

From August 2003 for a year and a half, he worked on the bilingual film, Kisna – The Warrior Poet, produced by Mukta Arts, and directed by Subhash Ghai as the Associate Director and Visual Effects Director.

In 2004, he set up the pre-production and budget for Rang de Basanti, a film produced by UTV and Rakyesh Omprakash Mehra and directed by Rakyesh Omprakash Mehra.

Vivek was the Indian Casting Director in 2005 for Sharpe Challenges, a British Television Series/Drama, starring Sean Bean, directed by veteran English director Tom Clegg and produced by Malcolm Craddock. The British Casting Director of Sharpe is John Hubbard (Elizabeth, Four Feathers, Da Vinci Code).

In 2005 he Line-Produced ‘Meridian’ an English film produced by Angad Paul of A.V Pictures, UK. The film was shot over 30 days on various locations in Mumbai.

Vivek released his Maiden Directorial Venture – ‘I SEE YOU’ in December 2006, a Hindi film produced by Arjun and Mehr Rampal under the banner of Chasing Ganesha Films, shot in London and India. The film was shot over a period of 36 days.

Vivek was the Indian Line Producer for the British Feature Film ‘The World Unseen,’ shot in South Africa in 2007 and directed by Shamim Sharif.

In 2007 Vivek colllaborated with NFDC (Mumbai) and helped them with initial pre-production and the setting up of their Malyalam Feature Film - Lucky Red Seeds. The film was directed by debutant Anjali Menon.

In 2007-08 Vivek co-produced Hindi feature film ‘Victory’ along with Ajitpal Mangat. Apart from Indian actors it stars 30 current cricket players from all across the world playing themselves in the film. It has been shot in Australia, South Africa, Sri Lanka and India.

In 2008-09 he produced the English feature on honour killing called ‘Land Gold Women,’ shot in England with a British cast and crew. The film was executed on a tight budget of USD 1 Million and shot over 4 weeks (24 days).

Vivek is now writing and developing two scripts, “Game Over” and “The Marriage Market” to be produced in 2010.