Edition 1

The first edition of Gaatha: Mumbai’s International Storytelling Festival was hosted between February 7-9, 2023 at the Somaiya Vidyavihar Grounds. 

We were tasked with creating, launching and sustaining the social media campaign 3 months before the launch of the festival. We broke down our deliverables as follows. 

We then proceeded to create a range of content to capture the above strategy and story.

Results:

In 28 days, in our third phase, our Facebook Page reached 763,000 accounts and our Instagram Page reached 664,000 accounts – a total of 14,27,000 accounts. 

We ran 10 ads on Instagram and 15 on Facebook. 

We collected around 100 hours of footage for the brand in 3 days. 

We posted 300 times across Instagram, Facebook and Youtube in 2.5 months. 

If you’re looking for ways to engage, retain and build a community of fans with compelling content, get in touch with us! Contact: avantika@aricherlens.com